For over 40 years, Aquarius has supported people, families and communities affected by alcohol, drugs and gambling. As the organisation evolved, it needed a brand that better reflected its compassionate approach and made it easier for people to engage with the support available.
 

Working closely with the leadership team, we began with a series of brand workshops to understand the organisation, its audiences and the people it supports. Those insights shaped a complete rebrand, creating a warmer, more accessible identity that reflected Aquarius' values while giving the charity a stronger platform for future growth.
 

The project extended far beyond the visual identity. We delivered a new photography library, capturing authentic imagery that reflected the people behind the organisation, before designing and developing a new website that brought the refreshed brand to life. Together, every element was designed to create a consistent, welcoming experience across both digital and printed communications.
 

The result is a brand that feels every bit as supportive as the organisation itself, helping Aquarius communicate with greater clarity, build trust and continue supporting people across the Midlands and beyond.