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Privacy Policy

Updated 16th September 2026

Who We Are

This website is operated by Amplitude Communications Limited, trading as Amplitude.


Registered address
The Albion Brewery Centre
1 Foundry Street
Northampton
NN1 1PN
United Kingdom


If you have any questions about this privacy policy or how we handle your data you can contact us at:
info@thisisamplitude.co.uk


We are committed to protecting your privacy and handling personal information responsibly. This policy explains what data we collect, how we use it, and your rights under UK data protection law including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

Information You Provide
You may provide personal information when you contact us through forms on our website or communicate with us directly.


This may include:

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  • Name

  • Email address

  • Company name

  • Job title

  • Phone number

  • Any information included in your enquiry message

  • ​

We only collect information necessary to respond to your enquiry or provide services.

Information Collected Automatically

When you visit our website certain technical information may be collected automatically. This helps us understand how the website is used and improve performance.


This may include:

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  • IP address (anonymised where possible)

  • Browser type and version

  • Device and operating system

  • Pages visited and time spent on the site

  • Referring website or source

  • Interaction with site content

​​

Much of this information is collected through analytics tools.


Your current policy already references this type of information being collected when visitors use the site.

How We Use Your Information

We may use your information to:

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  • Respond to enquiries or requests

  • Provide services to clients

  • Improve our website and user experience

  • Monitor website performance and security

  • Communicate with you where appropriate

  • Send marketing communications if you have opted in

​​

We do not sell personal data to third parties.

Lawful Basis for Processing

Under UK GDPR we must have a lawful basis for processing personal data.

 

We rely on the following legal bases:


Legitimate interest: To respond to enquiries, operate our website, and improve our services.
Consent: Where you choose to receive marketing communications or accept non essential cookies.
Contractual necessity: Where personal data is required to provide services to clients.
Legal obligation: Where we must retain information to comply with legal or regulatory requirements.

Cookies and Website Tracking

Our website uses cookies and similar technologies to improve your experience and help us understand how visitors use the site.


Cookies may be used for:

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  • essential website functionality

  • performance and analytics

  • remembering preferences

  • measuring marketing activity


Visitors can manage cookie preferences using the cookie banner displayed when visiting the site.
More detailed information about the cookies used on this website can be found in our Cookie Policy.

Analytics and Marketing Tools

We may use trusted third party tools to measure website performance and understand how visitors interact with our content.


These may include tools such as:

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  • Google Analytics

  • LinkedIn Insight Tag

  • other analytics or marketing platforms

​​

These tools collect anonymised usage data and help us improve the website and measure engagement with our content.

Embedded Content

Some pages on this website may include embedded content such as videos, images, or social media posts hosted on third party platforms.


Embedded content behaves in the same way as if you visited the third party website directly. These platforms may collect data about your interaction with the content, use cookies, and monitor engagement.


We recommend reviewing the privacy policies of these platforms if you wish to understand how your data may be used.

Sharing Your Information

We only share personal data where necessary to operate our business or deliver services.


This may include trusted service providers such as:

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  • website hosting providers

  • analytics providers

  • website maintenance providers

  • CRM or marketing platforms

​​

These providers are required to protect your information and process it only according to our instructions.
Your original policy already confirms that personal data is not sold or shared with unrelated organisations.

International Data Transfers

Some of the technology providers we use may process data outside the United Kingdom.


Where this happens we ensure appropriate safeguards are in place, such as standard contractual clauses approved under UK data protection law.

Data Retention

We retain personal data only for as long as necessary.


Typical retention periods may include:

 

  • enquiry information, up to 24 months

  • client data, for the duration of the working relationship and any legal obligations

  • analytics data, according to the retention settings of the analytics platform

 

When information is no longer required it is securely deleted.

Responsible Data Handling

Amplitude Communications Limited takes the protection of client and visitor data seriously. We apply appropriate technical and organisational measures to ensure personal information is handled securely and responsibly.


Access to personal data is limited to authorised individuals who require it to perform their role. Where we work with trusted service providers, we ensure they are required to meet appropriate data protection and security standards.

Your Rights

Under UK data protection law you have a number of rights regarding your personal data.

 

These include the right to:

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  • request access to your personal data

  • request correction of inaccurate data

  • request deletion of your data

  • restrict how your data is processed

  • object to certain types of processing

  • request transfer of your data to another organisation

  • ​

To exercise these rights please contact us at:
info@thisisamplitude.co.uk


If you are unhappy with how your data has been handled you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
www.ico.org.uk

Security

We take appropriate technical and organisational measures to protect personal data.


These measures include secure hosting, encrypted website connections, and restricted access to authorised personnel.


However, no internet transmission can ever be guaranteed completely secure.

Third Party Links

Our website includes links to external websites, including websites belonging to clients whose work we showcase.


These websites operate independently and have their own privacy policies. Amplitude Communications Limited is not responsible for the content, security, or privacy practices of external websites.


We encourage visitors to review the privacy policies of any external sites they visit.

Changes to This Policy

We may update this privacy policy from time to time.


The latest version will always be available on this page.

Contact

Questions about this privacy policy can be sent to:


info@thisisamplitude.co.uk

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