Capturing the craftsmanship behind an iconic British brand.

For over 70 years, Gloverall has been synonymous with British outerwear, combining traditional craftsmanship with timeless design. To support the brand's ongoing marketing, we were commissioned to lead the creative direction and photography across a series of seasonal brand shoots.

Working closely with the Gloverall team, we developed the creative concepts, art directed each shoot and produced a library of photography that showcased the quality, detail and heritage behind every collection. From location planning and styling through to final image delivery, every element was carefully considered to create imagery that felt authentic to the brand while remaining fresh and contemporary.

The resulting photography has been used across digital campaigns, social media, advertising and the Gloverall website, creating a consistent visual identity that celebrates both the products and the craftsmanship behind them.