International Animal Rescue works around the world to protect wildlife and the habitats they depend on. Ahead of COP15, the UN Biodiversity Conference in Montreal, we were tasked with creating a campaign that would cut through the noise and raise awareness of the urgent need to protect our natural world.
 

The result was Are You Listening?, an integrated global campaign built around a simple question designed to make people stop and pay attention. We developed the creative concept and visual campaign across social, PR, global OOH, TV and radio, creating a consistent idea that could reach audiences wherever they encountered it.

At the heart of the campaign was a full emotive animation bringing the message to life through storytelling, illustration, animation and music. The film featured an original score by Aimee Doherty, whose work includes Marvel and Disney, with vocals from Billy Lockett, creating a powerful centrepiece for the wider campaign.
 

From global outdoor placements to the film at its heart, every element of Are You Listening? was designed to build awareness around COP15 and get people thinking about biodiversity, conservation and what is at stake if we fail to act.