Developed for the Northamptonshire Police, Fire & Crime Commissioner and West Northamptonshire Council, It Only Takes One was created to support the national mission to reduce violence against women and girls in the night-time economy. The challenge was to encourage positive behaviour without creating division, empowering people to recognise inappropriate behaviour, support others and help create safer spaces for everyone.
 

The campaign was shaped through extensive research and consultation with police, local authorities, support organisations and community stakeholders, ensuring the messaging was both sensitive and effective. From there, we developed the campaign strategy, branding, copywriting, illustration, animation, film and campaign assets, creating a bold visual identity that could engage audiences across Northamptonshire while tackling a complex issue with empathy and clarity.
 

Designed as a long-term platform rather than a one-off campaign, It Only Takes One continues to evolve through new partnerships and activations, including collaborations with Northampton Saints, Northampton Town FC and rail stations across the region, helping keep the conversation visible where it matters most.