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The Body Shop

Launching a new chapter for one of the world's most recognised ethical beauty brands.

As The Body Shop expanded into social selling, it needed a completely new learning experience for thousands of consultants joining the business. The challenge wasn't simply creating training materials. It was translating an iconic global brand into engaging digital content that would educate, inspire and build confidence.
 

Working as an extension of the internal team, we helped shape the learning experience from the ground up. Over a ten-month partnership, we developed hundreds of pages of engaging content, produced more than 30 films and created a consistent visual approach that reflected The Body Shop's brand style and voice while making complex information easy to understand.
 

The project combined strategy, copywriting, graphic design, photography, film production and digital learning design, ensuring every module delivered a consistent experience while remaining engaging and accessible for learners around the world.
 

More than a content project, it was about helping launch a new way of doing business. By combining creativity with thoughtful instructional design, we helped create a learning platform that supported both the brand and the people representing it every day.

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