Young Women’s Trust champions young women on low or no pay, supporting them to build their futures while campaigning for a fairer and more equal world of work. When the charity needed a new suite of brand photography, it was important that the images felt as authentic and people-focused as the organisation itself.

Rather than working with models, the shoot brought together real volunteers from the Young Women’s Trust community. We led the creative direction from concept through to delivery, developing the visual approach, set design and shoot direction to create an environment where everyone could feel comfortable and represented.

From individual portraits to group and lifestyle imagery, we created and edited a versatile library of photography designed to work across the charity’s full range of marketing touchpoints. The result is a suite of warm, confident and authentic images that puts the people behind Young Women’s Trust front and centre.